"Dwayne organized a workshop for my team, which spanned three different hierarchy levels, to enhance collaboration.

From the start, he engaged everyone with creative exercises, introduced innovative techniques to tackle core issues and finished with a fun scavenger hunt that was a perfect team-building activity.

Dwayne has an exceptional ability to read the room, guide discussions effectively and lead us toward actionable solutions.

I'm extremely happy with the outcome, as the workshop has sustainably improved collaboration within our team."

Jan Schmitz, Head of Marketing Operations at Zalando Marketing Services, Zalando

"I’ve worked in retail for over 27 years and have partnered with many coaching companies, but none compare to Dwayne and DAY|WON.

His ability to deliver precisely what’s needed, when it’s needed, is remarkable.

Dwayne brings professionalism, energy, and humor, creating a space that inspires teams and fosters open discussions.

His workshops are engaging, structured, and people-focused, helping teams grow confidently.

Collaborating with Dwayne on various projects over the years has been a pleasure — I can’t recommend him and DAY|WON enough!"

Elliot McFarlane, Vice President Global Retail Design & In-Store Consumer Experience, Adidas

"...I felt the depth of Dwayne's design experience as he took me through a process of meaningful details that helped me shape my bigger picture of what I wanted the Lightyear experience to become.

Dwayne's ability to research and synthesize ideas ahead of time accelerated our work together while bringing me along and honoring my priorities.

I highly recommend his fabulous mix of dedication, design and desire to serve!"


Susanne Conrad
Founder of Lightyear Leadership
Former Director of Possibility at Lululemon

"I’ve had the pleasure of working with Dwayne on several leadership development workshops, and he consistently brings a fresh perspective, infectious energy, and real momentum to every session.

Whether the goal is fostering leadership cohesion or building trust within a team, Dwayne strikes the perfect balance between professionalism and creating a fun, engaging environment.

His approach not only enhances the learning experience but also makes it enjoyable for everyone involved.

I highly recommend Dwayne for any leadership workshop or intervention—he is truly an expert in his field!"


Lead People Business Partner, Talent Management, Zalando

“As someone who is very task/end result oriented, Dwayne opened my eyes to taking a different approach — one where you first invest your energy into your colleagues and into your teams, and then from there go on a journey to achieve the task at hand.

What I learned is that not only is the end result stronger when taking this approach, but the journey along the way is a lot more fun.

Dwayne is a unicorn and anyone would be lucky to work with him.“

Worth Darling, Head of Digital Commerce - Americas DTC, Vans

“Dwayne is a true culture shaper and bearer, he lights up any given situation and always has a smart and genuine way of seeing opportunities where others see road blocks.

He is analytical, pedagogical and immensely curious. He is a natural and highly sought after leader and has the ability to make everyone felt seen, heard and understood.

If there is one person I would pick to work with, it’s Dwayne.”

Johanna Craelius, CEO, Snacka Snyggt AB

“Working with Dwayne as our facilitator during a challenging period of change was transformative for our team.

He has an incredible ability to hold space for people at all levels, making everyone — from senior leaders to new team members — feel seen, heard, and valued.

Dwayne’s thoughtful prompts and reflective activities helped us tackle both the practical and emotional sides of the changes we were facing.

He left our team feeling more connected and better equipped to move forward.

I highly recommend Dwayne to any team aiming to navigate change in a way that sincerely honors the humanity of those involved.”

Nick De Jong, Director Brand & Partner Marketing, Zalando

“Dwayne has a very unique ability to connect and engage individuals in a way they feel ownership of a common goal and thrive to deliver it.

His meetings are extremely well prepared, he understands the energy in the room and how to utilize it to achieve results.”

Sigrid Brewka-Steeves, VP International Image & Design, Wanzl

"Dwayne constantly encourages/pushes you to get out of your comfort zone, to laugh, to care about each other, to build deeper relationships, and to get the job done.

It was incredible to see the amount of progress our team made once we were able to laugh together.”

Mike Brennan, Sr. Product Marketer, Callaway Golf

“Dwayne has contributed fundamental parts of Team Offsites and Leadership workshops.

As a culture builder, he was a vital part of creating team spirit and bringing us closer together while physically being apart most of the time.”

Claudia Sielleman, Team Lead Sales International & Expansion, Zalando (Connected Retail)