CULTURE & EXPERIENCE STRATEGY
where your
team meets
THEIR moment.
Shifting priorities. Reorganizing teams. Tech that keeps rewriting the work. Your people are working through more change than ever, and still expected to grow the company while they do it. We help leaders and their teams win their days by getting clear on what's most important to them, where they want to go, and how they want to get there.
Drawing on 15+ years shaping culture and capability at renowned brands — including Apple, Lululemon, Adidas, Zalando & On.
01 THE MOMENT
Leaders bring us in at key cultural moments.
When change is constant, these are worth getting right:
“I help teams get clear on what they want and how they’re going to get there. When people are able to contribute their voice and have some agency in meaningfully shaping their work, sessions are far more engaging, and results last long after our time together ends.”
- DWAYNE BRITTON
02 THE LENS
everyone gets what they need.
Every session runs through what we call our Signature Brew: three lenses that make sure no one's need gets dropped.
• PEOPLE: personal and relevant to your team
• STRATEGY: grounded in your business priorities
• BRAND: true to your voice, visuals & values
CULTURE-STEEPED EXPERIENCES:
When these three overlap, participants feel it's relevant to them. Decision-makers see it moving the business. And it looks and sounds bespoke for your brand. Because it is.
A FEW TEAMS THAT HAVE HIRED — AND REHIRED — US:
US Soccer Federation
03 FRACTIONAL CULTURE LEADERSHIP
the culture leader you need before you're ready to hire one.
You've grown to the point where someone has to own this; it can't keep being you.
The early organizational work that operationalizes your culture, and structure that keeps things consistent as you scale.
Some companies need someone to build their cultural foundations but aren't ready to fill the role full-time. I step in and do the work.
What makes it foundational is where I start: topics the company has a real cultural point of view on. Onboarding, leadership basics, ways of working, product training. We level-set your culture first, then build outward from there.
Includes strategy and function design, program build, team hiring and coaching, facilitation and ongoing advisory.
04 WORKSHOP FACILITATION
workshops for the moment you're in.
Experiences that leave your team lighter, more connected, and moving in a meaningful shared direction.
In addition to customized workshops, we offer three signature sessions designed for the moments leaders call us about most. Our PATH framework shapes the day — Pause, Align, Target and Honor — yet every session is built around your team, not a template.
For teams that need to launch, regroup or reset.
YOUR MOMENT
Trust: being built for the first time, or worn thin
Ownership: still getting sorted, or sitting between roles
Accountability: being set, or quietly slipping
WHAT CHANGES FOR YOUR BUSINESS
Real decisions, with owners named before anyone leaves the room.
The team says the real thing in the room.
Your best people stay, and you find out what they need while there's time.
A new team hits speed in weeks, not months.
Clear ownership means less time mediating, more time leading.
Everyone knows why the work matters and where it's headed.
Strategic offsites for leadership teams driving strategy and vision.
WHAT’S ON THE TABLE
Plan. The year needs a direction.
Reset. The strategy needs an update.
Sprint. An idea needs shaping.
WHAT CHANGES FOR YOUR BUSINESS
The calls get made, with owners named and tradeoffs on the record.
Your leadership team leaves saying the same thing.
What the room agrees on is what the organization hears the week after.
The plan holds because everyone helped shape the direction.
Momentum doesn't rest on one person carrying it back.
Ideas get tested before they get funded, first sketch to prototype in 36 hours.
A self-leadership intensive for your high potentials.
DESIGNED FOR
High-potentials considering leadership
Leading cross-functionally or without direct reports
Orgs in continual change
Established bench needing the basics
WHAT CHANGES FOR YOUR BUSINESS
Managers who know themselves lead steadily through change.
Your strongest ICs get a learning experience built for them.
People choose leadership on purpose, or find out early.
"Own your development" arrives with the guidance to do it.
A development plan comes with time to build one.
Funding the time is how you say you meant it.
“Dwayne has an exceptional ability to read the room, guide discussions effectively and lead us toward actionable solutions. The workshop has sustainably improved collaboration within our team.”
Jan Schmitz
Head of Media Strategy and Operations
Zalando Marketing Services, Zalando
05 THE PRACTICE
what this looks like in action.
Every situation calls for a different read.
Hired back six months
after leaving.
ADIDAS · GLOBAL HQ · 3 DEPARTMENTS
From broken trust to shared ownership in one day.
BERLIN TECH STARTUP · ~30 PEOPLE
When the plan didn't match what people needed.
GLOBAL SPORTS BODY · 55 MEMBER CLUBS
06 SPEAKING
talks & conversations.
Speaking that leaves a room with something felt and something to use.
Dwayne's talks sit at the intersection of learning, brand, and culture. They explore the moments that shape a company, from a new hire's first day to how a brand grows its people to whether a big change takes hold. Audiences leave seeing their own culture a little more clearly, with a few practical tools to try the following week.
AVAILABLE FOR KEYNOTES, PANELS & PODCASTS.
Reach out at start@daywon.co or schedule a call below.
Dwayne Britton
Founder & Principal Culture Strategist at DAY|WON
07 WHAT WE BELIEVE
Culture translation, not transplantation.
Our learning and collaboration experiences are the way we operationalize culture.
We start with what's already yours: the few things your company has a real cultural point of view on and the words your best people already use.
We work across every team, helping your people understand "the way we do things around here."
Our background in instructional design, organizational diversity, behavioral science and collaboration shapes every experience, so your culture shows up directly in how people work.
That reaches further than a one-off skills initiative, and it's why we work the way we do.