Where
teams
navigate
what’s next.

High-stakes facilitation + advisory grounded in learning, collaboration & culture

explore our approach ➝

Why leaders trust our approach:

DAY|WON creates strategic, on-brand learning & collaboration experiences shaped by your team’s unique culture. That’s why our work feels different.

A coffee mug branded with "DAY|WON" with the words "signature brew" beneath. Surrounding the mug are abstract coffee ring stains, splashes, and handwritten phrases like "human," "on brand," "strategic," and "belonging." The background is black.

At the center is our 3-part model: The Signature Brew.

📊 Strategic Alignment: grounded in your business priorities

🎨 Brand Fit: true to your voice, visuals & values

💬 Human Connection: personal, relevant & real for your team

Where these overlap, sessions feel natural — sparking alignment, collaboration, & belonging that lasts. From a team reset workshop to designing culture-steeped onboarding, it’s all designed to fit your culture.

☕  If your team dynamic feels off,  maybe it's time for a different brew.

What this looks like in action ➝
what others are saying ➝
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A blank white square with no visible objects or features.
The word 'Zalando' in bold white font on a black background.
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Sensorberg

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US Soccer Federation


Anchoring teams to what matters most:

Teams navigating growth and change need more than generic solutions.
When teams co-create decisions together, achieve real alignment, and stay grounded in culture, performance follows.

23%

of teams achieve real alignment — most only think they're aligned, and the gap costs performance.


(Harvard Business Review, 2023)

87%

better decisions when teams bring diverse perspectives together to co-create solutions.


(Cloverpop, 2017)

30%

increase in performance when organizations align culture with brand values and business strategy.


(Deloitte, 2021)

What this looks like in action ➝

what this looks like:

Open each story below to explore what’s possible when teams make space to pause, realign & move forward together.

  • The Challenge:
    A 30-person startup began 2025 with broken trust. A perceived lack of transparency + an inconsistently applied return-to-office mandate hurt morale, with 65% of the team reporting a negative outlook for the year ahead.

    The Process:
    We designed a full-day session that shifted blame to ownership —everyone could step up to own something. Leadership made public commitments with timelines while the team co-created solutions.

    Real-time sentiment tracking measured how perspectives shifted throughout the day.

    The Results:

    • Team outlook flipped from 65% negative to 79% positive for 2026.

    • The workshop produced 10 leadership commitments with specific owners & dates

    • 2 CEO-sponsored cross-functional projects (each with team members, not just leaders, owning project manager & deputy roles)

    • 20 individual team solutions.

    One concentrated day saved months of meetings & inaction. The engagement led to exploring both ongoing consulting and embedded partnership work in 2026.

    The Impact:

    • Leaders made public commitments.

    • Team members stepped up to own projects, not just observe them.

    • Everyone submitted ideas, voted on solutions, and contributed in small groups where all voices came through (human).

    • We paired teams strategically and designed materials with their branding tied to their 5 core values (strategic + on-brand).

    Most people walked in skeptical. By the end, they left feeling heard, valued, and genuinely optimistic about 2026.

  • The Challenge:
    A global sports authority wanted to launch a collaboration platform for hundreds of professionals worldwide.

    The project owner and software owner had predetermined the technical solution before the workshop. The risk: building something the membership wouldn't use.

    The Process:
    I facilitated a two-day sprint with senior international experts, key stakeholders, and community members.

    When Day 1 interviews revealed gaps between the predetermined solution and member needs, the project team began to lose faith. I held the container while we redirected the design to match community input, then shifted strategy from "build and launch" to "validate first, then justify a pilot."

    The Results:

    • Both community participants independently described the same three member types the team had sketched, confirming real patterns.

    • The sessions validated six core prototype choices, community principles, a complete engagement system, and a pilot plan for 15-20 members over 3-6 months.

    • Two days compressed months of potential meetings and back-and-forth.

    • The shift to "validate first" saved thousands of euros in wasted spend on a long-term contract, but also the harder cost: credibility and trust lost with target customers when you have to bring everyone back to redesign what missed the mark.

    • By involving community members and experts from the start, they built credibility while creating something people would want to use.

    The Impact:

    • International experts and community members worked across different comfort levels - some presented boldly, others quietly, everyone shaped the final design (human).

    • When the predetermined solution started to fracture trust, we redirected to community input and shifted to "validate first" (strategic).

    • This organization wants to model inclusive expertise, not alpha-male sport culture. We built that into the process: diverse voices, collaborative exercises, community members co-creating with experts (on-brand).

    • The project team left with deeper camaraderie and collective pride. Several said they never would have imagined we'd get here - from initial intros to tested prototypes in less than 36 hours.

    The organization is moving forward with a pilot launch in early 2026, and I’ll be supporting their rollout.

  • The Challenge:
    A European e-commerce platform's people data surfaced critical risks headed into peak season. Teams were struggling under pressure, and wellbeing metrics flagged concerns about psychological safety.

    Leadership's initial instinct? Goal-setting & prioritization skill-building + energy management workshops for managers.

    The Process:
    I designed a full-day "Balancing What Matters" workshop grounded in building team psychological safety via four skill modules. Leaders practiced co-creating and rolling out team strategies, built prioritization frameworks, and practiced navigating trade-offs for when plans go awry.

    Sessions included workbooks, AI-powered simulations, and three micro follow-ups over six weeks with optional one-on-one mentorship.

    The Results:

    • Leaders rated the workshop 4.7/5 with perfect NPS of 100.

    • Skill confidence surged +0.76 points (on a 5-point scale) immediately post-session across all eight competencies.

    • Leaders predicted a net gain of +0.63 six months out, even after accounting for a natural -0.13 dip they expected during application.

    That predicted dip revealed the bigger problem: they expected organizational culture wouldn't support new behaviors.

    This wasn't a capability gap. Leaders lacked transparency on decision-making authority, unclear escalation thresholds, and no shared understanding of "who decides what" across levels.

    • I recommended two interventions: train-the-trainer to cascade prioritization & communication skills to teams + a layered decision-making program for senior leadership to build transparency around decision frameworks and authority from the top down.

    • I declined ongoing skill training. The data showed leaders needed systemic clarity, not more workshops.

    The Impact:

    • Pre-development, we partnered with leaders + major project managers to define what a win would look like for them and their teams. Leaders practiced real scenarios with workbooks, AI simulations, and optional mentorship (human).

    • The workshop revealed systemic clarity gaps, not just skill gaps. We diagnosed what training could and couldn't solve (strategic).

    • We tied every behavior and skill back to this department's specific values + psychological safety. Beyond skills acquired, they were learning to lead in a way that honored the team culture they wanted to build (on-brand).

    Leaders left upskilled & relieved. They stopped asking "what's wrong with us" and started asking "what needs to change above + below us — and how can we support those changes."


Orange rectangular object with a textured surface.

Hear from leaders at global brands & fast-growing teams on the impact of our work.

partnership for what’s next:

At DAY|WON, I lead every engagement personally, drawing on 15+ years shaping culture & capability at brands like Apple, On, Zalando, Lululemon & Adidas.

I help leaders & teams navigate high-stakes moments — creating clarity + alignment so your people stay engaged and ready for what's next.


high-stakes
alignment

Strategic facilitation
at critical moments:

team culture resets, strategic planning, change transitions, new leader integrations, kickoffs, retrospectives & sprints.

build something for your team ➝


strategic
Advisory

Partnership for leaders navigating culture, organizational complexity, & change. When you need an outside perspective grounded in deep experience.

let's talk it out →


ongoing
partnership

Embedded support for organizations navigating change & growth.
I partner with your team at key cultural moments & transitions.

curious about fractional? ➝

"These leaders show us what’s possible when we connect learning to purpose, learner engagement to culture, and people to meaningful progress. In a time of constant change, their work offers a blueprint for creating workplaces where people feel seen, supported, and empowered to perform at their best.”